The secret Recipe to creating a Brand
Recently, we had the privilege of partnering with a client who sought our expertise in designing a comprehensive website. Their objective was to effectively market their assortment of baking mixes to copackers and prospective partners, thereby broadening their commercial reach.
Our initial challenge was the conspicuous absence of content, which was essential to enhance the website's appeal and to provide pertinent visuals and information to potential customers. To address this, we initiated a professional photoshoot to showcase the diverse range of mixes within their product line. In addition to the conventional white background product images typically required for platforms like Amazon, we prioritized the creation of lifestyle shots. These images depicted the mixes in a traditional kitchen setting, complemented by other all-natural ingredients, thereby accentuating the unique attributes that distinguish our client's mixes from their competitors.
Upon analyzing the competitive landscape, we observed a prevalent trend of sterile and generic graphic treatments used to promote similar products. We sought to diverge from this norm and instead, aimed to weave a narrative that would resonate with families. Our focus was to encapsulate the joy of preparing snacks together in the kitchen, the creation of cherished memories, and the tradition of passing down recipes through generations.
Our client was immensely pleased with our holistic approach to website creation, which was underpinned by the right messaging in the content. They subsequently requested us to consolidate our efforts into a brand video that encapsulated their mission and overall brand ethos.
In conclusion, this project was a rewarding experience as it provided us with the opportunity to actualize our client's vision. We successfully integrated the brand across all content pieces, thereby ensuring a cohesive and compelling brand identity.
