Rebranding the Menstrual Cycle
It is never easy starting a new company, specially one during a pandemic. But that's exactly what the lovely ladies from Moons decided to do. For a long time people have been scared of talking about a woman’s period, which is the inspiration behind the name of the company Moons.
For the past year these lovely ladies have been re-imagining the way that we talk to women when it comes to their cycle and selling tampons. They’ve created a new product called the moon's duet® which is a brand-new patented system that incorporates a tampon and a hygiene pad in one simple package.
When it comes to launching a brand-new product one of the most important things you will have to tackle is product photography. Capturing that product from every single angle and being able to show your customers what your product is going to look like is key, while at the same time communicating your brand message.
This was a very fun production because we got to explore the duets® product in several different ways. We created animated GIFs, some lifestyle photography and we also shot the product against a white Cic to get a very clean look at the product.
Here are a few samples that we captured for the website as well as their social media channels:
Product photography is more important now than ever, not only do you have to show your customers what the product is going to look like, you also need to show them how it's going to affect their lives, while at the same time communicating your brand message.
To find out more about this amazing product and about the lovely ladies at Moons, make sure to visit their site at ourmoons.com.
